Oklahoma and Alabama Get the Ball Rolling Again, Enact Comprehensive Privacy Laws
Thus far in 2026, two states, Oklahoma and Alabama, have enacted state comprehensive data privacy laws, continuing the national trend of State-by-State privacy regulation in the absence of federal law. The Oklahoma Consumer Data Privacy Act (“OCDPA”) goes into effect on January 1, 2027. The Alabama Personal Data Protection Act (“APDPA”) goes into effect on May 1, 2027. While these laws largely follow other state comprehensive privacy laws, businesses that operate in or target products or services to residents in these states must comply with distinct features of these laws.
Applicability
OCDPA: The OCDPA applies to persons conducting business in Oklahoma or producing products or services targeted to Oklahoma residents and that during a calendar year either:
control or process personal data of at least 100,000 Oklahoma residents; or
control or process data of at least 25,000 Oklahoma residents and derive more than 50% of gross revenue from the sale of personal data.
APDPA: The APDPA applies to persons conducting business in Alabama or producing products or services targeted to Alabama residents and either:
control or process the personal data of more than 25,000 Alabama residents (excluding personal data processed solely for completing a payment transaction); or
derive over 25% of gross revenue from the sale of personal data, regardless of the number of residents.
Exemptions
Both the OCDPA and APDPA exempt financial institutions subject to the Gramm-Leach-Bliley Act, HIPAA covered entities and business associates, institutions of higher education, and nonprofits (though the APDPA limits this exclusion to nonprofits with less than 100 employees that do not sell personal data). Notably, the APDPA also includes a small-business exemption for businesses with fewer than 500 employees that do not sell personal data. The OCDPA does not include a small business exemption.
Both laws also include data-level exemptions for protected health information under HIPAA, personal data processed by consumer reporting agencies under the Fair Credit Reporting Act, data regulated by the Family Educational Rights and Privacy Act, and data regulated by the Farm Credit Act.
Key Definitions
Consumer: Both laws narrowly define “consumer” to mean an individual resident of the respective state acting only in an individual or household context. Both laws exclude individuals acting in a commercial or employment context, meaning employee personal data and business-to-business personal data are outside the scope of both the OCDPA and APDPA.
Sensitive Data: In line with other state comprehensive data privacy laws, both laws provide for a special category of personal data known as “sensitive data,” which both laws define similarly to include:
personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status;
genetic or biometric data processed to uniquely identify an individual; personal data collected from a known child; and
precise geolocation data.
Both laws require controllers to obtain consent prior to processing sensitive data. Additionally, if the controller has actual knowledge a consumer is between ages 13 and 16, the APDPA requires affirmative consent in order to sell the consumer’s personal data or using it for targeted advertising purposes.
Personal Data: This is a key area of divergence between the two laws. The OCDPA defines “sale” of personal data narrowly to mean only the exchange of personal data for monetary consideration by the controller to a third party. In contrast, the APDPA defines “sale” of personal data more broadly to cover exchanges for monetary consideration or for “other valuable consideration,” and adds a novel requirement that the “controller receives a material benefit and the third party is not restricted in its subsequent uses of the personal data.” Businesses that engage in data sharing arrangements involving non-monetary benefits should carefully assess whether those arrangements trigger the APDPA’s requirements even if they would not under the OCDPA. Both laws include similar broad exceptions to the definition of “sale” for ordinary business disclosures, including transfers to processors, affiliates, and disclosures made to fulfill a consumer’s product or service request.
Compliance
Both the OCDPA and APDPA contain compliance obligations substantially similar to those found in other state comprehensive data privacy laws, including the requirement for controllers to provide a compliant privacy notice to consumers and to enter into data processing contracts with processors. However, the two laws differ with respect to data protection assessments. The OCDPA requires controllers to conduct and document data protection assessments for processing activities involving targeted advertising, the sale of personal data, the processing of sensitive data, profiling in certain instances, or processing that presents a “heightened risk of harm” to consumers. The APDPA does not require data protection assessments at all.
Additionally, under the APDPA if a consumer sends an opt-out preference signal (such as browser-based global opt-out signals), controllers may notify consumers of conflicting signals and provide the consumer an opportunity to confirm controller-specific privacy settings or participation in loyalty programs.
Consumer Rights and Requests
Both the OCDPA and the APDPA grant residents substantially the same set of consumer rights, which are consistent with the rights found in other state comprehensive data privacy laws. Those consumer rights include the following:
Right to Access: Consumers may confirm whether a controller is processing their personal data and access that data.
Right to Correction: Consumers may request correction of inaccuracies in their personal data.
Right to Deletion: Consumers may request deletion of personal data provided by or obtained about them.
Right to Data Portability: Consumers may obtain a copy of their personal data in a portable and, to the extent technically feasible, readily usable format.
Right to Opt Out of Sale: Consumers may opt out of the sale of their personal data.
Right to Opt Out of Targeted Advertising: Consumers may opt out of the processing of their personal data for purposes of targeted advertising.
Right to Opt Out of Profiling: Consumers may opt out of profiling in furtherance of a decision that produces a legal or similarly significant effect, such as decisions affecting financial and lending services, housing, insurance, health care, education, employment opportunities, criminal justice, or access to basic necessities such as food and water.
Both the OCDPA and APDPA require controllers to respond to consumer requests within 45 days, with the ability to extend by an additional 45 days when reasonably necessary. While the OCDPA provides consumers the right to appeal, the APDPA does not. The OCDPA allows a consumer to appeal if a controller declines to act on a consumer’s request. Controllers must respond to appeals within 60 days and, if the appeal is denied, must direct the consumer to the Oklahoma Attorney General’s online complaint mechanism.
Enforcement and Rulemaking Authority
Like most other state comprehensive privacy laws, neither the OCDPA nor the APDPA include a private right of action. The Oklahoma Attorney General has the exclusive authority to enforce the OCDPA, and the Alabama Attorney General has the exclusive authority to enforce the APDPA. The OCDPA provides for a 30-day cure period prior to initiating an enforcement action, while the APDPA provides for a 45-day cure period. Unlike some other state comprehensive data privacy laws, neither of these cure periods sunset, meaning that they will always be available, as opposed to having a limited duration. Each violation of the OCDPA can result in a civil penalty up to $7,500, while each violation of the APDPA can result in a civil penalty up to $15,000.
Conclusion
The enactment of the OCDPA and the APDPA represents the continued trend of states enacting comprehensive data privacy laws across the United States in the absence of federal legislation. While neither law is novel, there are meaningful differences that businesses operating in, or targeting residents of, these states must consider and comply with.
Businesses should act promptly to assess their obligations under both laws and ensure compliance programs are updated accordingly before the effective dates. Entities already compliant with other state privacy laws will find much of the required groundwork already in place, but the unique features of each law warrant careful review.
If you would like assistance with, or have any questions about, complying with the OCDPA, the APDPA, or other data privacy laws, or need assistance reviewing your data privacy practices, please contact one of our Data Protection attorneys. Check out our U.S. State Privacy Laws page for more information.