Lewis Rice’s Collegiate Athletics Practice brings deep in-house experience and industry insight to help athletic programs, institutions, and leaders navigate legal and strategic challenges in a fast-evolving collegiate sports landscape.
Our full-service advisory and consulting team includes attorneys who use decades of experience at various levels of collegiate and professional athletic programs to lead and manage projects of all scopes and sizes. We help athletic organizations achieve their goals in an ever-changing and increasingly competitive market, all while meeting the needs of today’s athletes, fans, and other key constituents, including alumni, donors, and governmental entities.
Since 2022, Lewis Rice has served as external counsel to a leading collegiate athletic organization, conducting independent evaluations of its championship operations and enrichment programs. Our work has included comprehensive reviews of gender equity initiatives, student-athlete support structures, and strategic funding programs across multiple divisions. Through extensive document analysis, stakeholder interviews, site visits, and multi-volume reporting, we’ve provided actionable recommendations to enhance program effectiveness and align with long-term priorities. Our ongoing engagement reflects the trust placed in our team to advise on complex, confidential matters at the intersection of athletics, governance, and inclusion.
Investigations
We conduct thorough, confidential, and fair investigations with conclusive findings and advisory opinions on resolution. Areas include:
Personnel Matters
We provide sophisticated counsel for complex personnel issues, including:
Title IX and Gender Equity Compliance
Our advisors assess and enhance institutional compliance with Title IX and gender equity standards. We deliver:
Strategic Planning
We guide institutions through visionary planning processes tailored to the collegiate athletics environment. Services include:
Media Rights, Sponsorship, and Naming Rights Analysis
We help institutions maximize revenue and exposure through:
NIL Collectives and Athletes
Since 2021, the expansion of student-athletes’ rights to earn compensation for their name, image, and likeness (NIL) has created both opportunities and challenges for athletes, institutions, donors, and businesses. Lewis Rice has extensive experience advising all stakeholders, including leading collectives in the Big Ten, on NIL-related legal matters such as contracts (including revenue-sharing and service agreements), immigration, tax, trademarks, intellectual property, and litigation.
Our multidisciplinary approach allows us to support every facet of the NIL ecosystem, including:
NCAA Compliance Reviews
We assist institutions and student-athletes with:
Student-Athlete Support Services
We evaluate and enhance student-athlete well-being across four key areas:
We represent colleges and universities across all divisions of the NCAA, NAIA, and NJCAA, as well as athletic conference offices. Our attorneys also advise athletic directors and student-athletes, particularly in the evolving NIL space, ensuring compliance with local, state, and federal laws and NCAA regulations.
Lewis Rice’s Collegiate Athletics Practice is known for its comprehensive, personalized approach. Our attorneys have served in-house at educational institutions and understand the high-pressure, performance-driven nature of collegiate athletics. Our deep experience allows us to address the most critical issues facing today’s athletic departments.