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If you’ve spent time on social media recently, chances are you’ve come across the “Get Your Pink Back” controversy.
The dispute centers around a phrase popularized by influencer Lindsey Gurk, who built a lifestyle brand around the concept that flamingos lose their pink coloring while raising their young but eventually regain it. Over the past several years, Get Your Pink Back has become the foundation of a successful social media presence, merchandise line, and community of followers for Gurk. The phrase is protected through trademark registrations associated with the brand.
The controversy arose after the phrase was reportedly used in connection with the promotion of a dry shampoo product not affiliated with Gurk or her brand, prompting debate online about whether consumers could perceive an affiliation between the dry shampoo product and the existing Get Your Pink Back brand.
The dispute serves as a reminder that influencers are not just content creators. Many are business owners whose personal brands drive merchandise sales, partnerships, and other revenue-generating activities. As a result, intellectual property may become one of their most valuable assets.
Trademark registration can help protect a brand's value by providing legal rights against others who use the same or a confusingly similar mark in connection with related goods or services. For influencers, this may include business names, social media handles, logos, slogans, and other brand identifiers.
While opinions may differ on the controversy itself, the dispute highlights an important takeaway for creators and entrepreneurs: a successful catchphrase can become a valuable business asset. As Get Your Pink Back demonstrates, trademark protection may play an important role in preserving the goodwill and recognition associated with a growing brand. The situation also serves as a reminder that businesses should be mindful when incorporating phrases, slogans, or other branding elements that have become closely associated with another person or company. Taking steps to protect your own intellectual property—and conducting appropriate diligence before using someone else's branding—can help avoid disputes and protect the value of a brand over time.

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