At Lewis Rice, our Intellectual Property Practice Group offers strategic, business-driven trademark counsel to help clients protect their brand identity, enforce their rights, and maximize the value of their marks in a competitive marketplace.
We understand that trademarks are the embodiment of reputation, recognition, and trust. Our attorneys work seamlessly across prosecution, enforcement, and litigation to ensure our clients’ trademarks are protected and leveraged effectively.
Our trademark team provides comprehensive services across the full trademark lifecycle, including:
Trademark Clearance & Strategy: We conduct thorough searches and risk assessments to help clients select strong, protectable marks aligned with their business goals.
Trademark Prosecution: We prepare and file trademark applications with the U.S. Patent and Trademark Office (USPTO) and international trademark offices, guiding clients through the registration process with precision and efficiency.
Trademark Maintenance & Portfolio Management: We help clients maintain and renew their trademarks, manage global portfolios, and monitor for potential infringement or misuse.
Trademark Enforcement & Litigation: Our litigators aggressively defend and enforce trademark rights in federal courts and before the Trademark Trial and Appeal Board (TTAB). We handle disputes involving registered and unregistered marks, trade names, trade dress, and domain names.
Trademark Opposition & Cancellation Proceedings: We represent clients in TTAB proceedings, challenging conflicting applications or defending against oppositions and cancellations.
Brand Protection & Counseling: We advise on brand strategy, licensing, co-branding, and enforcement programs to safeguard brand equity and market position.
Advertising & Marketing Compliance: We counsel clients on advertising claims, promotional liability, and internet marketing practices to ensure compliance with trademark and consumer protection laws.
Lewis Rice represents a diverse range of clients, including startups, universities, and global corporations across industries such as:
We form collaborative relationships with our clients to understand their brand vision and market dynamics. Our attorneys are known for their responsiveness, accessibility, and commitment to delivering practical, results-oriented solutions.
As part of a full-service law firm, our trademark attorneys collaborate with colleagues in advertising, antitrust, litigation, and corporate law to provide integrated support across all aspects of brand protection and commercialization.

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