“Ask Your Doctor if This Product Is Right for You”: Perez v. Wyeth Laboratories, Inc., Direct-to-Consumer Advertising, and the Future of the Learned Intermediary Doctrine in the Face of the Flood of Vioxx® Claims2007 – 26 St. Louis U. Pub. L. Rev. 421
Corey M. Schaecher describes the current law regarding the duty to provide adequate warning to consumers of possible dangers associated with a product's use. He then discusses the details of Perez v. Wyeth Laboratories, Inc. and its effect on direct-to-consumer marketing campaigns.
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