A member of the Litigation Department of Lewis Rice, Charla M. Claypool focuses her practice in the areas of intellectual property and advertising, promotions, and social media law. She has significant experience advising clients on legal issues related to advertising, endorsements, loyalty programs, and consumer promotions, including issues involving conduct of such initiatives via social media. Additionally, Charla frequently assists her clients on intellectual property transactional matters, including drafting and reviewing mobile application development agreements and crowdsourcing agreements, as well as legal matters related to cloud computing and data management. Charla routinely offers guidance on a variety of copyright and trademark issues including ownership, registration, infringement, and licensing, as well as privacy and publicity rights issues.

Prior to returning to Lewis Rice, Charla served as legal counsel for Whirlpool Corporation in Benton Harbor, Michigan.

Practice Areas


  • Washington University in St. Louis School of Law (J.D., 2007)
  • Northwestern University (B.A., 2004)
    • Psychology

Legal Background

  • Legal Counsel-Marketing, Whirlpool Corporation (2014-2017)
  • Associate, Lewis Rice LLC (2013-2014)
  • Associate, The Stolar Partnership LLP (2007-2013)

Professional Affiliations

  • American Bar Association
  • Bar Association of Metropolitan St. Louis
  • Mound City Bar Association
  • Women Lawyer's Association


  • Missouri Bar
  • Illinois Bar
  • Michigan Bar

Charitable & Civic Activities

  • Editor, American Bar Association Women Rainmakers Newsletter (2013-2014)

Honors & Awards

  • Diversity, Equity & Inclusion 2023, Missouri Lawyers Media
  • Honoree, Hot List, Lawyers of Color
  • Honoree, 30 Under 30, St. Louis Business Journal
  • Young Leader Award, St. Louis American Foundation

Firm Committees

  • Associate Development Committee