Case Studies

Lewis Rice’s Entrepreneur Law Group Negotiates Key Royalty Agreement for St. Louis Startup

Lewis Rice has represented St. Louis-based technology startup Pixel Press Technology LLC in intellectual property matters since its inception. Pixel Press specializes in educational toys and games, notably the Bloxels® game board and tablet computer application. Bloxels allows children to build their own video games by placing colored blocks on a 13x13-grid board and then using the tablet camera to take a picture of the board. The Bloxels software then converts the picture into a playable video game.

Overcoming initial resistance from the U.S. Patent Office, Lewis Rice startup attorneys Ben Siders and Kirk Damman distinguished the Pixel Press system from prior-art optical character recognition systems and video game editors, thereby obtaining for Pixel Press a patent on its system.

Bloxels received favorable press coverage at Toy Fair 2016, winning praise from USA Today, Yahoo! Tech, and Scientific American, among others. When global toy-and-game distributors expressed interest, Pixel Press turned to Lewis Rice to negotiate a license and royalty agreement for its patented technology.

Lewis Rice attorney Al Ludwig, leveraging the technical expertise and creativity of Lewis Rice's Entrepreneurship and Startup Practice Group, negotiated with a Fortune 500 toy and game company an agreement that protected Pixel Press and met the business needs of both parties. This first-of-its-kind agreement will put Bloxels on store shelves across the globe and position Pixel Press to develop the next generation of its innovative technology.

For recent press on this agreement, click under "Resources" below.

Resources

$2.45 Billion Acquisition for Post Holdings, Inc.

Lewis Rice represented St. Louis-based Post Holdings, Inc. in its $2.45 billion acquisition of Michael Foods from its private equity owners Thomas H. Lee Partners and GS Capital Partners. The acquisition is Post's largest to date and included a significant number of real property assets, including plants, farmland and leased real property. Michael Foods is a distributor and processor of cheese, egg, and refrigerated potato products.

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